Booking Holdings is poised for continued growth, driven by its leadership in the online travel industry and strategic initiatives such as the expansion of Connected Trips and alternative accommodations. Recent integration of generative AI enhances operational efficiency and customer experience, while the Genius loyalty program strengthens customer retention. With a 16.2% upside to consensus target price and multiple growth catalysts converging, the stock presents a compelling opportunity. However, investors should monitor macroeconomic risks and competitive pressures that could impact valuation.
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