Ford is navigating a pivotal moment as it balances its legacy strengths with the challenges of transitioning to electric vehicles. Recent adjustments to its EV strategy, including program cancellations, highlight its focus on aligning investments with market realities. The Ford Pro segment continues to perform strongly, capitalizing on growing demand for commercial vehicles. While analysts maintain a neutral stance, we see potential for upside through connected vehicle services and operational efficiencies. However, risks such as slower EV adoption and macroeconomic headwinds warrant caution. This report provides a comprehensive analysis of Ford's current position, opportunities, and risks, offering actionable insights for investors.
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